Inkeep

At BABCO, I led motion and visual design for Inkeep’s brand redesign. I was responsible for designing how the product is explained through visuals.

Inkeep is a startup building an AI agent platform that helps companies automate support, marketing, and internal workflows using their own knowledge and tools.

To do this well, I dove deep into the product to understand how the AI agent works. My goal was to translate complex, technical ideas into clear visual storytelling. I focused on turning abstract concepts into approachable visuals and motion that help people quickly understand what the product does and how it works.