Ajax Systems

Company
Ajax Systems
Year
2022

Ajax Systems is the largest manufacturer of security systems in Europe, used by over 3.5 million people in 187 countries. The company sells through certified partners and launches new devices and product lines once or twice a year.

Every launch needs new pages, and partners need web tools to plan installations and prepare estimates for their clients. I led the website redesign and designed the B2B and B2C tools partners use every day.

I also led the design system the website and the tools are built on.

Overview

Ajax was growing fast. New devices came out every year, the company kept entering new markets, and the website was moving from WordPress to React to support heavier B2B tools.

The website could not keep up. Product designers had changed several times and there was no design system, so every page was built from scratch. Designers and developers had no shared rules, which slowed production and made the site hard to change.

I redesigned the website and built the design system at the same time. Each page became a source of components. I defined them, tested them in a real layout and handed them to development right away, working with the Head of Design and the product designer.

Role
Lead designer: website, web tools, design system
Platform
Web, 6 breakpoints
Stack
WordPress → React

Design system

One library for designers and developers. Every component is documented with its states, sizes and breakpoints, so new pages are assembled from existing parts.

  • 50+components
  • 1,000+variants and states
  • 600+icons
  • 6breakpoints, dark and light
01

Colour

light-1
light-2
light-3
light-4
middle-1
middle-2
middle-3
middle-4
dark-1
dark-2
dark-3
dark-4

Interactive green

#5AE4AA

Negative red

#FF725C

Additional yellow

#F8DF52

Additional lime

#ADF75E

Additional blue

#3AD4F2
02

Typography

Aa

Roboto
Light, Regular, Medium

≥ 1200≥ 992< 767
h1. Heading 56 48 32
h2. Heading 48 40 32
h3. Heading 40 32 24
h4. Heading 32 24 20
03

Grid and breakpoints

12 columns, 32 px gutter
xxl
1504 px
≥ 1504
xl
1200 px
≥ 1200
lg
992 px
≥ 992
md
768 px
≥ 768
sm
575 px
< 767
xs
336 px
< 576
04

Buttons

hover them
Large Medium Disabled

Large: min width 224, padding 10 / 24. Medium: min width 110, padding 10 / 16.

05

Inputs

type in them
06

Accordion

open one
Size

Small holds text only. Large can hold icons, images or video next to the text.

Screen

Four subtypes: xs, md, lg, xl. Side padding goes from 16 to 40 px.

Variant

Dark and white, each with or without an icon.

07

Plates

xxl, md, s
Authentication against forgery
Title
Title
08

Library

components and patterns by group
Actions 10
  • Button
  • Plus button
  • Icon label button
  • Back button
  • Replay button
  • Social media button
  • Link
  • Load more
  • Icon button
  • Floating action
Forms 16
  • Input
  • Wide input
  • Action input
  • Postfix input
  • Checkbox
  • Radio button
  • Switch
  • Colour select
  • Slider
  • Text area
  • Select
  • Dropdown
  • Search
  • Quantity counter
  • File upload
  • Form message
Navigation 16
  • Header
  • Menu item
  • Navbar item
  • Dropdown menu item
  • Language switcher
  • Tabs
  • Vertical tabs
  • Pagination
  • Footer
  • Social links
  • App store buttons
  • Breadcrumbs
  • Mega menu
  • Mobile menu
  • Stepper
  • Anchor navigation
Feedback 12
  • Alert
  • Tooltip
  • Info
  • Modal
  • Bottom sheet
  • Cookies
  • Scroll bar
  • Toast
  • Loader
  • Skeleton
  • Progress bar
  • Empty state
Content 18
  • Accordion
  • Tags
  • Plates
  • Carousel
  • Carousel card
  • Carousel indicator
  • Carousel navbar
  • Gallery point
  • Paginator
  • Phone frame
  • YouTube player
  • Product card
  • Text and image block
  • Table
  • Comparison table
  • Badge
  • Banner
  • Divider
Tools 7
  • Configurator step
  • Device list item
  • Estimate summary
  • Calculator row
  • Partner card
  • Map pin
  • Country select
Foundations 8
  • Colour
  • Typography
  • Grid
  • Spacing
  • Frame radius
  • Icons
  • Flags
  • Image proportions
Hub Hybrid product page
Product page

Hub Hybrid

Product page

MotionCam outdoor

Site Mapping

Site map

Ajax system configurator

The Ajax configurator is designed as a clear, guided journey that helps both customers and partners confidently build a security system for a specific space, from apartments and houses to offices, retail stores, and more.

Instead of asking users to choose devices directly, the flow focuses on understanding the space itself. Step by step, users describe real-world details such as layout, number of floors, windows, protection needs, and more. The configurator translates these inputs into security requirements, reducing complexity and decision fatigue along the way.

At the end, users receive a ready-to-use system setup, a curated list of devices and an estimated configuration created by the Ajax team. Customers gain a clear understanding of what they need and why, while B2B partners use the same flow to prepare fast, accurate estimates for their clients.

From a business perspective, the configurator standardizes system recommendations, reduces errors, and shortens the path from interest to decision, creating a smoother experience for both customers and partners.

Fibra power supply calculator

The Fibra Power Supply Calculator is a practical validation tool designed to help installers verify the reliability of a wired Ajax security system before installation.

Unlike wireless setups, wired systems require precise power calculations. This calculator mirrors the real behavior of a Fibra-based security system, allowing users to model how devices will perform across an entire project.

To achieve accurate results, users define their system configuration step by step: selecting the hub and Fibra devices, specifying cable types and resistance values for each line, and entering exact cable lengths based on real routing. The calculator processes these inputs to estimate power consumption using the latest firmware parameters for each device.

As a result, installers can quickly validate system stability, detect potential power issues early, and make informed adjustments before deployment. This tool reduces installation errors, saves time in project planning, and increases confidence in complex wired installations.

Where to buy

Ajax Systems operates as a B2B-first company, working through a global network of certified partners. The UX challenge was to guide users smoothly from product exploration to the right local representative.

The experience helps users find an official Ajax partner by country and city, clearly outlining next steps and providing all necessary contact details. The flow removes uncertainty at the decision moment and creates a predictable path forward.

By connecting users only with certified partners, the interface reinforces trust and consistency. For the business, it improves lead quality, supports partners worldwide, and bridges the gap between online research and offline purchase.

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